PROP PLACEMENT

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Available via non-commercial and

ad funded broadcast TV,

SVOD services and feature film

Supplying branded props to production companies and studios free of charge for suitable sets and scenarios where the product would naturally feature and therefore be editorially justified.

Brands are represented by agencies like us to support the production industry by offering a cost saving opportunity which also enhances realism within the content itself. Brands benefit from featuring within high profile content alongside key talent. There are no official deals in place between the agencies, brands, production companies or studios and final inclusion is not guaranteed as opposed to paid campaigns.

BRAND INTEGRATION

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Available via non-commercial and

ad funded broadcast TV

High level brand inclusion where a full episode or part of an episode features around the brand itself. These opportunities occur across lifestyle, reality, and factual content.

As with Prop Placement branded products are supplied free of charge but in addition there is a larger element of support, for example the use of a brand's production facilities as a location, or a brand ambassador featuring on screen as an expert.

PRODUCT PLACEMENT

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Available via ad funded broadcast TV

and feature film

Paid deals with broadcasters and studios to guarantee the inclusion, or a reference to, a product, service, or trademark for a commercial purpose. Guarantees are usually linked to the time on screen and/or release of the exposure.

Larger licencing and amplification opportunities can be secured around placement activity and investment levels are much greater than Prop Placement campaigns because of the guarantees offered. Industry examples include ITV’s Love Island activity with Superdrug and Coronation Street activity with Costa Coffee and Co-op.

AUDIENCE

ANALYSIS

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To increase our placement targeting effectiveness and campaign results, we use the latest audience analysis tools to target key audience types based on demographic, interests and viewing habits.

Using this approach with our content, character and audience targeting allows us to manage bespoke placement campaigns for brands across all category areas. 

WAREHOUSING &

LOGISTICS

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For Prop Placement retainer campaigns, we fully manage campaign activity from start to finish. This includes product storage in our

on-site warehouse and logistics directly to set by our team.

This allows us to support our proactive placement search and be reactive to last minute changes on set which open up new opportunities for brands.

TRACKING & EVALUATION

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Studio tracking of all productions supplied to and in-depth analysis of all exposure using our AVE media evaluation tool for all types of placement campaigns.

This ensures that every placement secured by us is fully evaluated, measured against key objectives set by our clients and given a true placement media value verified by Vizieum and Mediacom.

SOCIAL MEDIA

AMPLIFICATION

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Advice and content planning to amplify Prop Placement activity and commercially support Paid Product Placement activity.

With content making up such a large part of our social currency, placement provides relevant and exciting content for social channels.

INDUSTRY EVENT SUPPORT & KEY TALENT SAMPLING

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A retainer campaign with us provides the additional opportunity for synonymy with the industry via brand support for screenings, premieres, and high-profile industry events as well as key talent sampling opportunities.

INTERNATIONAL AGENCY COLLABORATION

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Whilst we are a UK agency, for many of our clients we actively work with international agency partners across Europe and the US to collaborate on brand activity where filming crosses multiple territories.

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If you are a brand with existing representation outside of the UK, we can work alongside your international agency to ensure that our activity is aligned and can also support with filming requirements in the UK.