Our Services
From the initial brand brief, to
placements and the delivery and reporting of placement results Prop Portfolio
retains full control of your account activity at every stage.
We operate on a warehouse delivery
principle with conservative buffer stocks of brands and direct specialist
delivery to productions. No on-spec provision of brands and the associated
lack of control.
Your placements are tracked and managed
throughout the active lifespan of the production. A client specific, password
protected, online extranet reporting service enables you to see every
aspect of your placement activity. This includes video clips and images
of the product appearances within 24 hours of broadcast and a media
value calculation for the top graded sightings.
Within a 12 month period you can
expect a tangible effect for your brand on UK TV. Not only will you notice
but your staff, competitors and, most of all, the audience will too.
In a marketplace of diminishing returns
from conventional advertising due to consumer empowerment, and a massive
growth in demand for content at all levels from TV right through to internet
broadcasting, the time for you to make product placement part of your
strategy is now.
Prop Portfolio is in the business
of staking a claim for its clients within the moving image regardless
of the platform. In this sense what we do for for our clients is future
proof. Should the media migrate then the content, inclusive of brand will
migrate with it.
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