PRODUCT PLACEMENT ONLINE

As with advertising there has been a migration of content to the internet. It is believed that by 2014 the majority of viewing will be online.

Today many of the UK's most exciting talent are producing programmes and series which are available exclusively on the net. Even the BBC are producing their own online content and for the younger generation social networks and video sharing websites such as YouTube are now the portals of choice.

Prop Portfolio has been at the vanguard of paid for placement and integration in this area and has worked with both producers and social networks such as MySpace to provide brand integrations and measuring the effectiveness of campaigns with our own evaluation tools.

PRODUCT PLACEMENT IN FILM

"People like television but they love film"

From the very earliest days of Hollywood there has been recognition by manufacturers that getting your products in the movies can lead to extra sales. Currently the product placement industry in the States is worth over $6 billion and cinema takes the lion's share.

Prop Portfolio has been involved in every contemporary UK based film over the past two decades. Our dedicated film team have experience of major international blockbusters including the James Bond and Jason Bourne franchises through to the local UK independent film productions.

From script to screen Prop Portfolio manage all elements of the process including:

Script Analysis
Storyline Changes
Production negotiations
Logistics
Onset Management
Product Placement
Licensing Agreements
Promotional Activity

PRODUCT PLACEMENT IN TELEVISION

With over 20 years' experience of the UK TV industry Prop Portfolio are able to offer the following services and opportunities for our clients:

Prop Placement
Integration
Product Placement
Promotions
Branding
Sponsorships

Currently we are supplying over 30 different productions a month across all the major terrestrial and satellite channels. The shows range from soaps through to magazine series, from dramas to sitcoms.

The change in the legislation will allow us to offer clients paid for placements and integrations on UK TV for the first time on commercial terrestrial channels in line with the guidelines that the Department of Media Culture and Sport have laid down.

Our experience in paid for brand integrations in Hollywood film, Online series and music videos ensure that we will be at the forefront of this exciting field.