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Overview

In this rapidly changing media landscape there is only one constant- people watch TV programmes, films music videos. Where they watch, when they watch, from what source and how they watch them is changing; but they still watch the content. Product Placement and Brand Integration allow brands into the content without consumers being consciously aware that they are being advertised to.

Founded in 1988, Prop Portfolio is the UK's leading agency in this rapidly growing field. Our reputation is built on innovation and a total commitment to our clients, many of whom we have been working with for over 10 years. We are a full service Agency that handles all aspects of placement from breaking down scripts, warehousing, logistics, on-set presence to evaluation and reporting results

Our ability and unique strength is bringing the World's of commerce and creativity together in an environment that creates seamless integrations of brands into some of the most watched content in the World. When people are watching content their defences are down they don't believe they are being advertised to and the halo effect of seeing your brands with some of the World's superstars is a very powerful marketing weapon.



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LATEST NEWS
10/02/2012 Emami product placement in Bollywood production

31/01/2012 Chevy scores product placements in TV series from Univision

30/09/2011 Out Of Sight -Not Out Of Mind

22/08/2011 Product placement works on reality TV, says report

18/08/2011 Kenco signs first official Irish TV product placement deal

13/07/2011 With Big Brother Looming, Channel 5 Spies Corporate Synergy in Product Placement

14/06/2011 How European Media Companies Are Dealing With Product Placement

18/05/2011 Discovery to run first product placement

05/05/2011 How To Create Brand Content That Stands Out

11/03/2011 Sky signs first product placement deal with TRESemmé

28/02/2011 Nescafe coffee machine on This Morning is first product placement on TV

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