Prop Portfolio
Founded in 1988, Prop Portfolio has become the UK's leading Product Placement Agency. Innovation and investment in both technology and people have meant that we are always ahead of our competition. We are totally independent and committed to understanding the requirements of our clients and the production industry.
To give two examples: As an agency we were the first to recognize the opportunity that film placements could offer clients and set up a totally dedicated Film Division (BFG) which now works on over 100 UK and international films a year. Secondly we were the first agency in the World to be totally computerized enabling us to provide next day reporting to our clients on all activity, from production opportunities to screen appearances of products.
Many of our clients have worked with us for over 10 years and we believe that by providing a service that provides maximum client control with a minimum of client administration we have got the balance right for busy marketers who want to optomise their marketing budgets performance.
FACTS
1) We achieve over 1000 sightings for our clients each month on first run UK TV programmes
2) We deliver to over 40 productions every month which equates to 95%+ of contemporary programming
3) Advertising is not allowed on the BBC- products are
4) Product placement delivers brand messages when viewers' guards are down
5) Viewers watch TV programmes they avoid advertising
Product placement is cost-effective and measurable